01
Handed to me
A question about entering a new market, Vietnam, and four restaurant and bar projects in Taiwan.
Gloria Hotel Group · Taipei · Aug – Dec 2024
A new country, a first outlet, and where to put it.
I was a business consultant intern at Gloria Hotel Group. The big question was Vietnam: who the guests would be, who was already there, and where the first outlet should go. I also evaluated all four of the group’s Taiwan projects on site.
Business consultant internVietnam entry30+ outlets benchmarked4 Taiwan projects
Candidate sites · a made-up city3 sites
What matters, 0 to 5weights
Weighted scoreout of 100
Sample projection100 = an average outlet
illustrative
Sites, scores, weights and projections are all made up for this page, on an invented map. It shows the kind of trade-off a site decision weighs, not Gloria’s sites, method or numbers.
What the five months looked like
Four parts, in the order they happened.
02
Researched
Who the target guests would be, who the competitors were, and a benchmark of 30+ outlets worldwide on architecture, parking and operations.
03
Advised
Guided the launch of the first outlet, and advised the CEO on site selection and design: guest flow, operational efficiency and phasing.
04
Projected
≈ $2M
in revenue uplift for Vietnam. A projection, not a result.
The rest of the job
Two countries, one internship.
- Vietnam entryAn entry strategy built from target-guest research and competitor analysis, then guidance through the launch of the first outlet.
- The benchmarkMore than 30 outlets worldwide compared on architecture, parking and operations. The executive team adopted the reports.
- Advice to the CEOSite selection and design: how guests move through a space, how efficiently it runs, and what gets built in which phase.
- Four Taiwan projectsEvaluated all four on site. Process optimisation from those visits was projected to add about $100K a year in food and beverage revenue.
Honest limit: both dollar figures are projections from that time, not results I can confirm. The real sites and reports stay with the group.